The common bike sense

A new bike concept, focussed on today’s customers.

We’re living in a world were consumers are picky and know exactly what they want. And they want it fast! Same day shipping and 24hr service have become a basic standard, and the cycling market hasn’t responded very well to this new customer behavior. Until now, you had to buy a bike in a store, try to fit it in your trunk and set it up yourself  when you arrived at home. And you had to find a local repair shop for maintenance as well. Until now that is… “trotr.” is a new bike concept, offering their quality bikes only online and delivering them to your doorstep. A technician sets it up to measure and comes along once a year for a periodic maintenance at home. You can try their bikes all year long, in different concept stores around the country. Once you know which bike fits your lifestyle, you simply order it online and it arrives at your doorstep within a few day. Easy, fast and safe:  the common bike sense.

The Hunting Division developed every aspect of the “trotr” brand from brandname, strategy, visual identity and concept stores.