Brand identity for utility tools

Brand identity & packaging for Schwartzmann.

The Hunting Division developed a modern visual identity for the a new utility-tool brand called “Schwartzmann”. Schwartzmann offers reliable and qualitative products for utility tools and and garden equipment. The new branding came with a brandbook containing design guidelines, as the brand will be distributed worldwide. The Hunting Division also designed the basic guidelines for the packaging. The refreshing gradient of the branding is unique to the market of utility tools. It creates a clear differentiation, which empowers the recognizability of the brand.