Packaging : VAT Discovery box
The Hunting Division designed the packaging of the Oude Geuze Boon VAT Discovery Box. The packaging also includes a tasting manual. “VAT” means “barrel” or “cask” in dutch and the VAT Discovery Box contains 4 different VAT Geuze beers, which each owe their difference in taste to the specific wooden cask they were brewed in. The VAT beers are a premium beer kind, often referred to as the ‘champagne of beers’. The dark shades and the sleek design of the front and the back of the packaging, reflect their premium nature. The combination with the wooden sides and hand-drawn sketches of the wooden barrels, refer to the authentic character of the brewery. The Discovery Box is accompanied by a tasting manual, containing information about the beers & their brewing processes, pouring tricks and degustation tips. Each of these are accompanied by hand-drawn sketches. The style of the tasting manual is perfectly in line with the sleek authentic packaging design.