We are a branding agency.

The Hunting Division creates brand strategies using proven co-creation methods in combination with creative processes. We add value and authenticity to brands, leading to better performance within their competitive markets.

SERVICES

The Hunting Division offers a variety of services, each tailored to your brand’s challenges. We are committed to making your brand ready for the future by exploring opportunities and creating meaningful experiences. Using smart tools, strategic methods and creative processes, we aim to maximize the value of your business.
brand strategy

Brand Strategy

The brand strategy is the foundation of your brand’s future. From defining the correct position in the market to the creation of a roadmap for the next five years, a proper brand strategy is the key element for the future of your brand. It guides you to make better decisions and provides you with a clear action plan to reach well-defined milestones. Moreover, a distinctive brand strategy allows us to correctly inform the creative process, in order to deliver solid and future-proof solutions.

brand strategy

Brand Strategy

Brand identity

Brand Identity

A brand identity should reflect your company’s vision and values. Brands are subject to a changing environment and must endure these changes without losing their sense of identity. Does your brand identity represent your activities? Does it create impact? It is appealing? Is it recognizable? These questions are integrated into our creative process in order to create visuals that are effective for your activities and your clients—from the creation of a logo, to the development of an entire branded environment.

Brand identity

Brand Identity

Brand research

Brand Research

We challenge brands to question everything. Therefore we don’t assume. We go out and reach for answers to questions beyond our comfort zone. That’s how we learn. And based on what we learn, we improve. Using different types of qualitative research, we offer solutions for testing products, reputations, audiences, and much more.

Brand research

Brand Research

Brand naming

Brand Naming

The creation of a new brand is always exciting. It all starts with a name. Brand naming is an intense and demanding procedure that requires unity and neutrality. Based on well-defined core values, we create brand names that represent your brand’s activity, while keeping an eye on the availability of URLs and their context. According to your requirements, we provide a quality long-list of matching names for your product or service.

Brand naming

Brand Naming

Internal branding

Internal Branding

Great brands start from the inside. If a brand wants to build up a solid reputation, it has to come from the inside. Internal branding makes sure that the conversation about your brand is positive and coherent. Whether your brand has been subject to a merger, you’ve just hired an entirely new sales team, you want to unite your employees behind a new strategy, or you want to attract new talent, it always pays to have all noses pointing in the same direction. We offer specialized internal branding workshops to make sure everyone tells the same story from the inside.

Internal branding

Internal Branding

Brand activation

Brand Activation

Using brand activation techniques, we create emotional bonds between brands and their customers. With specific actions that are directly linked to your brand’s values, we bring your brand to life across multiple channels while building a long-term emotional connection. It’s the emotional connection between brand and customer that allows us to create a platform that will form a backbone of loyal and supportive clients, also known as brand ambassadors.

Brand activation

Brand Activation

Denise Lee Yohn

"Great brands start from the inside"

OUR PROCESS

From the creation of a new brand, to the rebranding of an icon. The Hunting Division uses a proven methodology that combines co-creation, strategic insights and creative processes. Therefore we become an extension of your brand to ensure a customized solution to your needs. By acting as a partner we are able to combine our expertise with your market experience and blend them into efficient solutions.

Intake

The intake phase is a profound introduction to your company. It’s an observation procedure that is crucial to understanding what issues we need to tackle. During this phase we learn about your market position, your competitors, your challenges, your successes and so forth. We conduct interviews with your staff and immerse ourselves in your brand’s environment.

01

Strategic Workshop

Based on what we learn from the intake phase, we compose a four-hour workshop tailored to your brand’s needs. Our workshops are always designed in co-creation with our clients and consist of creative processes, strategic methods and problem-solving measures. By working in co-creation we blend our expertise with your knowledge and experience. The outcome of this workshop will effectively tackle relevant issues and draft decisions that impact your future brand strategy. In complex cases it might be necessary to divide the workshops into several specific sections.

02

Brand Strategy

After we’ve tackled relevant issues and strategic decisions, we start building your brand strategy. We write storylines, assign brand values, explore your brand’s DNA, and merge it into an overall consistent framework. We build a future-proof strategy based on your market position, your competition, your strengths and your differentiators. Your brand strategy is your anchor for the next generation.

03

Brand Identity

The visual identity phase consists of the creation and visualization of ideas. We create personality and recognition by extending your visual identity to each touchpoint related to your brand. We care about great design. But we also care about clearness and effectiveness. Therefore we like to keep things simple and appealing. We strongly believe simplicity is the ultimate sophistication.

04

"We reach for answers to questions beyond our comfort zone.
That’s how we learn. That's how we improve"

CLIENTS

We offer our services to brands as well as agencies.

CONTACT

Like to know more about our work or just curious how we could help your brand? Don’t hesitate to mail or call us, we’d love to talk.